You, me and the bump: Louise Arnold
Louise Arnold tells Startups how she is capitalising on the 'babymoon' trend with her travel tips site for parents-to-be
Date launched: 01/07/2013
Tell us what your business does:
You, me and the bump provides inspiration and travel tips for parents to be who would like to take a babymoon or last break away before their baby is born. We want to encourage parents-to-be to celebrate and enjoy their pregnancy.
Where did the idea for your business come from?
Having had three pregnancies I know how easy it is to become overwhelmed by the pressure of being pregnant, and then becoming a parent. Unfortunately I didn’t really give myself a break and I regret that now, so I want to encourage other parents to be to celebrate and enjoy this time.
How did you know there was a market for it?
Babymoons are a huge business in the US, Australia and Canada with 91% of first time parents in the US claiming to have booked a babymoon. The trend is now growing in popularity in the UK, and there are some wonderful hotels offering mum and dad to be packages but there isn’t one website that pulls all of these together. I am also keen to inspire parents to be to try something different like Glamping or festivals.
What were you doing before starting up?
I am a mum of three boys and for the majority of my career have worked in business development and partnership management in the travel industry. In my most recent past I have also worked in marketing and partnership management for two major charities.
Have you always wanted to run your own business?
I have always known that one day I would run my own business and have been constantly searching for the right opportunity at the right time.
How did you raise the money?
At present I haven’t needed to raise a huge amount of money and have used my own personal funds, the start-up costs so far have been limited.
What challenges have you faced and how have you overcome them?
My main challenge has been breaking down my ‘big idea’ into manageable stages. It’s been hard to accept that it may not look perfect initially and that this first stage is a stepping stone to the end result.
Describe your business model and how you make money:
I currently publish relevant content and recommendations on the You, me and your bump site with affiliate links through to partner websites, who then pay me a commission on transactions.
What was your first big breakthrough?
My breakthrough was just speaking to new partners and realising that others could also see the potential in my idea.
What advice would you give to budding entrepreneurs?
Just get started – your initial business may not look anything like what it will in five years’ time but if you don’t get started you will never know what does or doesn’t work.
Where do you want to be in five years’ time?
I want to become the number one site for people to visit when booking a babymoon – hosting my own products and creating bespoke packages for parents to be across the UK.