Young entrepreneurs: Amber Atherton, My Flash Trash

The impressive female entrepreneur swapped reality TV for enterprise, creating a cult jewellery brand loved by A-list celebrities and the royal family

Name: Amber Atherton
Company: My Flash Trash
Age: 24
Website: www.myflashtrash.com

Having found fame as an original cast member of the Made in Chelsea series, 24 year-old Amber Atherton is now in the spotlight for an altogether different reason; as the founder of fast-growing London accessory brand My Flash Trash.

A specialist in “playful and bold” charm jewellery, My Flash Trash’s mission statement is to “empower girls to run the world” while not taking “fashion too seriously”.

It’s this concept combined with a range of cool and quirky products (charms range from boobs and ovaries to pizza and flowers) which has seen Atherton’s start-up gain a cult-like following. Her jewellery has been adorned by the likes of Rihanna, Beyoncé, Suki Waterhouse, and even HRH the Duchess of Cambridge, and has featured in some of the country’s top publications.

Hong Kong-born Atherton originally started My Flash Trash as a blog in 2008 while she studied for her degree in fashion management at the London College of Fashion. Having graduated, Atherton went on to work at Vogue and Hermes and it was this work experience that saw her develop the site into what she refers to today as one of the UK’s “leading online marketplaces for up and coming jewellery designers”.

With investment from Lion Capital founders Lyndon Lee and Robert Darwent, Atherton’s business appears to be scaling at pace with sales of 100 items per day at an average of £38 each and she’s now set on taking on brands such as Pandora and Alex and Ani.

While Made in Chelsea might seems a million miles away from where she is today, you can currently see Atherton back on your TV screens as a judge in a new CBBC children’s version of Dragons’ Den called Pocket Money Pitch – alongside fellow young entrepreneur Ben Towers.

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