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Young entrepreneurs: Amelia Humfress, Steer

Having swapped shoes for computers, female entrepreneur Amelia Humfress is on a mission to teach the world to code

Name: Amelia Humfress
Company: Steer
Age: 24

Teaching people how to code and make their own websites, Amelia Humfress is aiming to make Steer the number one place to code in the world, a feat which appears well within her reach.

Having just celebrated her first year in business, Humfress’ coding and web development service is on track for turnover of £408,000 and has recently been awarded the title of one of the best places to code in 2014.

The female entrepreneur has come a long way since starting her career as a marketing intern at Jimmy Choo, “swapping shoes for computers” after identifying a need for high quality, simple coding courses following her own desire to learn how to code.

Now offering courses in web design, HTML, CSS, iOS coding, Rails and jQuery from Steer’s base in Clerkenwell, London, Humfress is keen to promote the idea that “learning to code can be simple” and provides classes ranging from beginner to intermediary and advanced.

Over the last year, Humfress has helped to teach hundreds of people to code and 2014 will look to see this figure rise with a more focused approach on content and email marketing to increase engagement.

Having initially raised £100,000 seed investment from a group of angel investors, Humfress is already managing to turn a profit, an impressive achievement for a start-up business, and is now determined to scale the company organically with no plans to raise further funding.

Discussing the greatest benefit of being a young entrepreneur, Humfress says: “You get to dive straight into the interesting challenges and do something different every day, rather than just making the tea!”


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