Young entrepreneurs: Sam Middleton, The Chapar
Sam Middleton is changing how the “modern man” shops and his success to date marks the beginnings of a styling revolution
Name: Sam Middleton
Company: The Chapar
Sam Middleton is attempting to “solve the problem of men not wanting to shop” and with his personal styling business set for £1m turnover this year, men’s shopping needs to get ready for a transformation.
Launched in September 2013 after Middleton got the “entrepreneurial itch”, The Chapar is a styling and shopping service, exclusively for men, which sends out trunks of handpicked clothes and the male shopper then chooses what they like and sends the rest back for free.
With a team of 10 employees, including experienced stylists, Middleton has scaled The Chapar quickly and recently closed a Series A round which, although the amount is currently undisclosed, Middleton asserts will “bring the company into profitability in the next six months”.
Based in London, an irony as Middleton says he was always “determined to avoid working in the city”, Middleton is keen to maintain a business focus in the years ahead and concentrate on nurturing the company rather “than worrying about [himself]”.
This focus is evident in Middleton’s defining breakthrough moment; despite his early-stage funding and impressive team numbers, he regards his first customer feedback as the turning point for success; the moment “when you hear a customer say ‘your service is excellent and I will never step foot in a shop again’”.
On the challenges of being a young entrepreneur, Middleton says that his biggest start-up issue has been “being able to confront and conquer self-doubt. Every day you are tested and confronted with ‘why will this work?’, whereas you have to be confident enough to be thinking ‘this is going to work’”.