Young Gun Azhar Siddique fired from The Apprentice

Manchester entrepreneur claims he learned nothing on the programme

Azhar Siddique, a Growing Business Young Gun in 2009, was fired from The Apprentice last night – and claimed Lord Sugar hadn’t taught him anything.

Siddique, who runs Manchester-based catering company UK Equipment Direct, was made the scapegoat for Team Phoenix’s failure to “smell what sells” in last night’s episode. Tasked with buying products from an Essex warehouse and selling them on for a profit, Phoenix came a distant second – and Siddique was singled out by Sugar for wasting time during the task. Speaking after his elimination, the 33-year old said he felt “robbed”, adding that his fellow contestants “wanted me out of the process. They see me as a threat, they see me as one of the stronger candidates, and they’ve got their way”. He also told BANG Showbiz: “In terms of any new business skills, I don’t think I have learnt anything new to be honest. “When you have a business yourself or a number of businesses you pretty much learn the hard way. You’re just re-tapping on things you have done in the past.” Business success During the You’re Fired review show last night, Siddique revealed that his business employs 18 staff and exports to 11 countries. The company is currently distributing over 10,000 products, and is looking to expand its team with a new project manager, as well as several new salespeople.


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