Young Gun invests in Young Gun-founded company

Sokratis Papafloratos’ family photo sharing service Togethera raises £250,000 from backers including Huddle’s Andy McLoughlin

Family photo sharing start-up Togethera today announced it has raised £250,000 in seed funding from a group of influential European tech investors, set to fund the launch of a new app and functionality for the platform.

Founded in 2013 by 2009 Young Gun Sokratis Papafloratos and ex-Facebook designer Matt Dempsey, Togethera operates a social sharing platform in which families and other groups can share photos and videos.

Unlike networks such as Facebook, Togethera operates a completely private service; photos are shared between closed groups only, with members added to groups through private email invites.

London-based Togethera claims this model allows families to share photos with each other whilst eliminating the privacy concerns associated with mainstream content sharing networks.

This week, the company has released an Android version of its popular iOS app, along with a number of major upgrades to functionality including video sharing and the ability for users to belong to more than one private family group.

Discussing the addition of the latter feature, Papafloratos told TechCrunch: “Family relationships are complex and are never represented accurately by a single group. Enabling users to create multiple groups allows them to use the product in a way that reflects their real life.

“I believe we’ve delivered that, while still keeping the product brutally simple, so it can be used comfortably by all generations in a family.”

The £250,000 seed funding comes from a group of influential European tech investors, including Huddle co-founder and 2009 Young Gun Andy McLoughlin, ostrovok founder Kirill Makharinsky, Nic Brisbourne, partner at Forward Ventures (started by 2008 Young Gun Neil Hutchinson), and Chris Burke, ex-CTO at Vodafone and previous investor in Papafloratos-founded Trusted Places.

Sokratis Papafloratos was recognised as a Young Gun in 2009 for review-based social network Trusted Places, acquired a year later by listings giant Yell for an undisclosed sum.


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