{"id":43431,"date":"2014-09-11T09:47:05","date_gmt":"2014-09-11T08:47:05","guid":{"rendered":"http:\/\/startups.co.uk\/young-guns\/?p=43431"},"modified":"2021-05-24T09:56:13","modified_gmt":"2021-05-24T08:56:13","slug":"jamie-roddy-ellie-keeble-heck-food","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/young-guns\/jamie-roddy-ellie-keeble-heck-food\/","title":{"rendered":"Jamie, Roddy and Ellie Keeble: HECK FOOD"},"content":{"rendered":"<p><b>Jamie, Roddy and Ellie Keeble, 24, 20 and 18<\/b><br> <b>Company: <\/b>HECK FOOD<br> <b>Web: <\/b><a href=\"http:\/\/www.heckfood.co.uk\">www.heckfood.co.uk<\/a><\/p>\n<p>Three of the youngest entrepreneurs on our index, sibling trio Jamie, Roddy and Ellie Keeble have achieved the remarkable feat of starting a business in Britain&rsquo;s notoriously congested food market and growing it into a major player with more than &pound;2m turnover in its first year of business. The trio describe the business as a &ldquo;new kid on the block with older kids behind it&rdquo; &ndash; it is the Keeble family&rsquo;s second sausage business after parents Debbie and Andrew Keeble set up leading brand debbie and andrews more than 15 years ago.<\/p>\n<p>This time around, the company&rsquo;s stated aim is to get a younger audience back into eating sausages following the meat industry&rsquo;s image-damaging horsemeat scandal a year ago &ndash; through its combination of quirky branding, hand-mixed and locally sourced meat and &ldquo;what the heck&rdquo; attitude, it is well on its way to achieving this aim. Already stocked in major supermarkets including Tesco, Morrison&rsquo;s, Asda and Waitrose, the Keeble family expect to grow revenues to &pound;5.5m in 2014, backed by &pound;1m investment.&nbsp;<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Jamie, Roddy and Ellie Keeble, 24, 20 and 18 Company: HECK FOOD Web: www.heckfood.co.uk Three of the youngest entrepreneurs on our index, sibling trio Jamie, Roddy and Ellie Keeble have achieved the remarkable feat of starting a business in Britain&rsquo;s notoriously congested food market and growing it into a major player with more than &pound;2m [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":43531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[227],"tags":[],"class_list":["post-43431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-of-2014"],"acf":[],"yoast_head":"\n<title>Jamie, Roddy and Ellie Keeble: HECK FOOD - 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