{"id":44006,"date":"2015-09-17T00:06:35","date_gmt":"2015-09-16T23:06:35","guid":{"rendered":"http:\/\/startups.co.uk\/young-guns\/?p=44006"},"modified":"2021-05-18T17:06:19","modified_gmt":"2021-05-18T16:06:19","slug":"jay-meelan-radia-yieldify","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/","title":{"rendered":"Jay and Meelan Radia: Yieldify"},"content":{"rendered":"<p><b>Jay and Meelan Radia, 30 and 26<br>\n<\/b><b>Company:<\/b><b>&nbsp;<\/b>Yieldify<br>\n<b>Web: <\/b><a href=\"http:\/\/yieldify.com\/gb\/\" target=\"_blank\" rel=\"noopener noreferrer\">yieldify.com<\/a><\/p>\n<p>E-commerce solution start-up Yieldify initially came on our radar after featuring in <a href=\"https:\/\/startups.co.uk\/startups-100\/2014\/34-yieldify\/\">2014&rsquo;s Startups 100 list<\/a>, and the London-based firm has continued to wow judges with its innovative predictive-marketing tech that helps businesses to solve the prevalent and frustrating problem of driving traffic to a website only to see it not converting into sales.<\/p>\n<p>Founders Jay and Meelan Radia&rsquo;s solution is an algorithm that optimises the overlay shown to users as they leave a website. This tracks visitors&rsquo; interests, speed and behaviour; and helps clients improve on-site and email conversion.<\/p>\n<p>Established in March 2012 by the two brothers, the business has scaled at a remarkable rate; securing an impressive and global client list of over 700 customers (which includes The Body Shop, Marks &amp; Spencer and Ben Sherman), revenue growth of 480% in the last year, and a recent Series A round of $11.5m from Google Ventures and SoftBank. Following the investment, the founders plan to extend further into new markets in the US and Asia, and increase their 130 strong team with new data analysts and engineer hires.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Jay and Meelan Radia, 30 and 26 Company:&nbsp;Yieldify Web: yieldify.com E-commerce solution start-up Yieldify initially came on our radar after featuring in 2014&rsquo;s Startups 100 list, and the London-based firm has continued to wow judges with its innovative predictive-marketing tech that helps businesses to solve the prevalent and frustrating problem of driving traffic to a [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230],"tags":[],"class_list":["post-44006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-of-2015"],"acf":[],"yoast_head":"\n<title>Jay and Meelan Radia: Yieldify - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jay and Meelan Radia: Yieldify - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Jay and Meelan Radia, 30 and 26 Company:&nbsp;Yieldify Web: yieldify.com E-commerce solution start-up Yieldify initially came on our radar after featuring in 2014&rsquo;s Startups 100 list, and the London-based firm has continued to wow judges with its innovative predictive-marketing tech that helps businesses to solve the prevalent and frustrating problem of driving traffic to a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\" \/>\n<meta property=\"og:site_name\" content=\"Young Guns by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-16T23:06:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T16:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"Jay and Meelan Radia: Yieldify\",\"datePublished\":\"2015-09-16T23:06:35+00:00\",\"dateModified\":\"2021-05-18T16:06:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\"},\"wordCount\":190,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg\",\"articleSection\":[\"Class of 2015\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#respond\"]}],\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\",\"url\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\",\"name\":\"Jay and Meelan Radia: Yieldify - Startups.co.uk\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg\",\"datePublished\":\"2015-09-16T23:06:35+00:00\",\"dateModified\":\"2021-05-18T16:06:19+00:00\",\"author\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg\",\"width\":640,\"height\":390,\"caption\":\"Jay and Meelan Radia: Yieldify\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Young guns\",\"item\":\"https:\/\/startups.co.uk\/young-guns\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Alumni\",\"item\":\"https:\/\/startups.co.uk\/young-guns\/alumni\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Class of 2015\",\"item\":\"https:\/\/startups.co.uk\/young-guns\/alumni\/class-of-2015\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Jay and Meelan Radia: Yieldify\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/#website\",\"url\":\"https:\/\/startups.co.uk\/young-guns\/\",\"name\":\"Young Guns by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 starting a business resource\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/young-guns\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"}}]}<\/script>\n","yoast_head_json":{"title":"Jay and Meelan Radia: Yieldify - Startups.co.uk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/","og_locale":"en_GB","og_type":"article","og_title":"Jay and Meelan Radia: Yieldify - Startups.co.uk","og_description":"Jay and Meelan Radia, 30 and 26 Company:&nbsp;Yieldify Web: yieldify.com E-commerce solution start-up Yieldify initially came on our radar after featuring in 2014&rsquo;s Startups 100 list, and the London-based firm has continued to wow judges with its innovative predictive-marketing tech that helps businesses to solve the prevalent and frustrating problem of driving traffic to a [&hellip;]","og_url":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/","og_site_name":"Young Guns by Startups.co.uk: Start up a successful business","article_published_time":"2015-09-16T23:06:35+00:00","article_modified_time":"2021-05-18T16:06:19+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/"},"author":{"name":"The Startups Team","@id":"https:\/\/startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"Jay and Meelan Radia: Yieldify","datePublished":"2015-09-16T23:06:35+00:00","dateModified":"2021-05-18T16:06:19+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/"},"wordCount":190,"commentCount":0,"image":{"@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg","articleSection":["Class of 2015"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#respond"]}],"copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/","url":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/","name":"Jay and Meelan Radia: Yieldify - Startups.co.uk","isPartOf":{"@id":"https:\/\/startups.co.uk\/young-guns\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg","datePublished":"2015-09-16T23:06:35+00:00","dateModified":"2021-05-18T16:06:19+00:00","author":{"@id":"https:\/\/startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Jay-and-Meelan-Radia-Yieldify.jpg","width":640,"height":390,"caption":"Jay and Meelan Radia: Yieldify"},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/young-guns\/jay-meelan-radia-yieldify\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Young guns","item":"https:\/\/startups.co.uk\/young-guns\/"},{"@type":"ListItem","position":3,"name":"Alumni","item":"https:\/\/startups.co.uk\/young-guns\/alumni\/"},{"@type":"ListItem","position":4,"name":"Class of 2015","item":"https:\/\/startups.co.uk\/young-guns\/alumni\/class-of-2015\/"},{"@type":"ListItem","position":5,"name":"Jay and Meelan Radia: Yieldify"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/young-guns\/#website","url":"https:\/\/startups.co.uk\/young-guns\/","name":"Young Guns by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 starting a business resource","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/young-guns\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"}}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/posts\/44006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/comments?post=44006"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/posts\/44006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/media\/44246"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/media?parent=44006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/categories?post=44006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/young-guns\/wp-json\/wp\/v2\/tags?post=44006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}