{"id":45617,"date":"2017-09-14T23:51:42","date_gmt":"2017-09-14T22:51:42","guid":{"rendered":"http:\/\/startups.co.uk\/young-guns\/?p=45617"},"modified":"2021-05-24T11:25:19","modified_gmt":"2021-05-24T10:25:19","slug":"five-to-watch-james-bott-thomas-twigg-the-aso-co","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/young-guns\/five-to-watch-james-bott-thomas-twigg-the-aso-co\/","title":{"rendered":"Five to watch: James Bott & Thomas Twigg, The ASO Co."},"content":{"rendered":"

James Bott and Thomas Twigg, 33 & 34<\/strong>
\nCompany: <\/strong>The ASO Co
\nWeb: <\/strong>www.theaso.co<\/a><\/p>\n

Founded by James Bott & Thomas Twigg – two men with more than 20 years of digital marketing experience between them – The ASO Co is a specialist App Store Optimisation agency,started on the core belief that optimising your existing assets is just as, if not more, important than promotion and marketing spend.<\/p>\n

The company utilises propriety data and technology in order to optimise a brand’s app store listings to boost organic search visibility, installs, users and conversion rates in order to help them grow their mobile revenue and gain a competitive advantage over rivals. The company also provides mobile strategy helping brands to understand their audience, build growth models and set measurement KPIs.<\/p>\n

It’s an approach that has already won the fledgling company (only launched in March 2016) a number of high profile global clients including eBay, Spotify, Walmart, Trivago, Deliveroo, Trainline, Pokerstars, Gumtree, and Farfetch; to name a few.<\/p>\n

Using a nifty combination of data, complex testing methods, and proprietary data analysis technology, The ASO Co. is able to help these brands grow their mobile users between two and five-fold purely through optimisation.<\/p>\n

Having held positions at leading mobile marketing agencies as global business director and head of strategy respectively, Bott and Twigg already have a wealth of experience working for major brands between them including Amazon, Skyscanner, Microsoft and Just Eat. I<\/p>\n

t’s experience the pair have clearly put to good use with their new venture; and with a likeminded team of over 20  and no external funding raised so far, The ASO Co. has a bright future ahead of it.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

James Bott and Thomas Twigg, 33 & 34 Company: The ASO Co Web: www.theaso.co Founded by James Bott & Thomas Twigg – two men with more than 20 years of digital marketing experience between them – The ASO Co is a specialist App Store Optimisation agency,started on the core belief that optimising your existing assets […]<\/p>\n","protected":false},"author":91469,"featured_media":45499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233],"tags":[],"class_list":["post-45617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-of-2017"],"acf":[],"yoast_head":"\nFive to watch: James Bott & Thomas Twigg, The ASO Co.<\/title>\n<meta name=\"description\" content=\"Only launched 18 months ago, this mobile marketing agency already counts eBay, Spotify, Deliveroo, Walmart and Trivago as clients\u2026\" \/>\n<meta name=\"robots\" content=\"index, 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