Young Gun-founded Monitise acquires fellow Young Gun company Markco Media for £55.5m
Acquisition sees mobile technology provider take ownership of MyVoucherCodes.co.uk and Last Second Tickets
Mobile banking firm Monitise, founded by 2007 Growing Business Young Gun Alastair Lukies, has acquired 2011 Young Gun Mark Pearson’s marketing content business Markco Media and its assets; including MyVoucherCodes.co.uk and Last Second Tickets, for £55.5m.
Said to “accelerate Monitise’s capabilities”, the deal will support the growth of the mobile specialist’s ‘Buy Anything’ mobile commerce solution by connecting it to the marketing network’s 60,000 brand and retailers which includes MyVoucherCodes.co.uk’s leading retail clients such as John Lewis, Argos, Currys, Amazon and Tesco.
The mobile tech company will also integrate the content delivered by Last Second Tickets, an inventory ticket retailer which allows promoters, producers and venues to offer discounts for events, gigs and festivals.
A UK-based businesses, Markco Media also has operations in the US, France, Germany and Brazil, and Monitise intends to use the purchase to expand and become the “partner of choice” in the mobile technology space.
Markco Media founder, Pearson, said:
“Mobile is driving a fundamental shift in consumer behaviour and increasingly playing a leading role in the buying decisions of consumers as they use their smartphones and tablets to research and buy.
“Given this, we are incredibly excited about becoming part of the growing Mobile Money ecosystem that Monitise is building across financial services, payment processors, mobile network operators and retailers.”
Lee Cameron, Monitise chief commercial officer, continued: “Markco Media has established itself as a leading player in creating digital solutions that link consumers to retailers via innovation, marketing and technology.
“Buying rather than building these assets brings Monitise a marketing content delivery platform that has been developed over almost eight years, an instant network of marketing content partners, and a platform scalable across geographies.”