ZipJet to clean up in corporate market following Asteria acquisition

On a mission to "revolutionise laundry", Startups Awards finalist ZipJet will use the purchase to capitalise on the UK's corporate dry cleaning industry...

ZipJet, an on-demand laundry service founded in 2014, has acquired corporate dry cleaning business Asteria Cleaners in a deal to make it “one of the key players to watch in 2017 and beyond”.

A finalist for ‘App of the Year’ at the Startups Awards 2016, ZipJet’s mission statement is to ‘revolutionise the way laundry is done, liberating consumer tedium and helping its customers unlock new time’. Garments can be cleaned, ironed, folded and delivered to customers within six hours from pick up.

Founded by Florian Färber and Lorenzo Franzi with backing from Rocket Internet, the start-up has more than 50,000 users (pre-acquisition) across London, Paris and Berlin, 50 employees, and recently entered into a partnership with Unilever’s Persil brand.

See more: ZipJet featured among the UK’s top 100 start-ups

Its purchase of Asteria, which has more than 2,000 clients including banks and professional services firms such as UBS, enables the company to enter the corporate dry cleaning market and take larger stake of the £1bn market.

As part of the acquisition, ZipJet has appointed Asteria founder and CEO Anna Bondarenko as its head of corporate.

ZipJet is currently facing stiff competition from Laundrapp, an on-demand laundry app which is also a Startups Awards 2016 finalist.


ZipJet’s Färber commented: “As London is one of the world’s most time-deprived metropolises, we feel it is our duty to give time back to the people of the British capital.

“By acquiring Asteria Cleaners, we are continuing to expand our footprint in the capital to help make laundry liberation a reality for millions more Londoners. [Bondarenko’s] skillset will be a great addition to the team.”



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