Product Business of the Year Finalist 2011: Boost Drinks Ltd

Established in August 2001 to fill a gap in the market for quality energy drinks at an affordable price. Boost has successfully carved out a corner of the market that is has made its own, with its clear and simple ‘no frill’s’ proposition and a competitive pricing structure, and is now recognised as the second largest branded player in the impulse category for stimulation energy in the UK.