Innovative Business of the Year 2010

Judges’ comments:

This year’s winner, Shortlist Media, has developed an innovative business model which has seen it dramatically buck a downward trend in the overall economy as well as and even more pronounced recession in media and print magazines.

Shortlist magazine, the upmarket free weekly, was launched in 2007 and already has the largest circulation of any UK’s men’s title, while its sister title, Stylist, is already the biggest fashion and lifestyle weekly magazine in the country and the £10m turnover firm has won a host of industry awards.

www.shortlist.com