Innovative Business of the Year Finalist 2011: WOW! Stuff

WOW! Stuff invents and works with inventors across the globe to create toys with a ‘WOW!’ factor. WOW! Stuff then brings the toys to life in a retail store or on retailer websites with the use of videos showing the products in action. Additionally, through WOW!’s deployment of fully trained Demonstration Artists� graduating through WOW!’s wholly owned Demonstration Academy�, sales per square foot of retail space are at record levels.