New Business of the Year Finalist 2011: Lily + Sid

Baby clothing and gifts brand Lilly + Sid was created to bridge the gap between traditional and contemporary in the designer market sector. Stocked in some of the worlds finest department stores and independants, the Classics Collection includes knitwear, hosiery, clothing, books and toys within a fully co-ordinated range concept. Since launching in 2009, the offer has grown to include a seasonal fashion collection to react to changing garment and shopping trends within the designer baby market.