New Business of the Year Finalist 2011: Ovo Energy

Ovo Energy launched in 2009 with a simple idea: we can do it better. As energy customers ourselves we had experienced the frustration of complicated bills, unfair pricing and poor customer service. Drawing on these experiences we developed our Cirencester-based gas and electricity company by customers for customers. We’re challenging the status quo by offering a fresh approach in a stale market, bringing our customers cheaper, greener, simpler energy.