Jude Ower: PlayMob

Inspiring gamers to donate to charity

Jude Ower, 31
Company: PlayMob
Web: www.playmob.com 

Jude Ower is an old hand when it comes to gaming, specifically gaming for educational purposes. She has been developing educational games for over a decade, and is a major player in the space.

PlayMob, which she founded in 2007, explores the potential for charities to raise money through games. It has created a platform which allows game players to buy in-game objects, for example a tree or building, with the profits going to charity. In this way, Ower believes, charities can connect with people who may not normally give. In total, the business has raised around $1m in investment from business angels, NESTA, Midven and investors such as Bill Liao (co-founder of Xing), Sarah du Heaume (founder of Just Media) and PlayMob’s chairman Ian Livingstone, to name a few.

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