Richard Reed Innocent Drinks Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Cambridge graduate Richard Reed co-founded Innocent Drinks in 1999, with an initial outlay of £500 on fruit. Together with the other founders, Adam Balon and Jon Wright, Richard grew Innocent into an international operation with a turnover of over £100 million. Today, innocent sells over two million smoothies a week and has over 75% market share in the UK. In just 12 years, Innocent has grown from 3 to 250 people who work across Europe, with innocent products found in 13 European countries. The success of Innocent has earned Richard numerous awards, including Ernst & Young Entrepreneur of the Year, and Marketing magazine’s Most Admired Business Leader. He has also become a renowned public speaker on business and entrepreneurship, and taken up several high-profile roles including a non-executive directorship with the Department of Energy and Climate Change, and a place on Oxfam’s Development Board. Share this post facebook twitter linkedin