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Liz Earle MBE

Entrepreneur and founder of Liz Earle Wellbeing

Liz Earle MBE is known for her passion for beauty, natural health and well-being, as well as her considerable charity and campaign work.

She is the bestselling author of 35 books, an established TV presenter, an entrepreneur and a farmer. Having started her TV career on ITV’s This Morning in 1989, she is currently back on screen as a regular ‘Wellbeing Wednesday’ contributor to ITV’s flagship daytime show.

Showing entrepreneurial spirit from an early age, Liz has put her name to several successful brands. Her latest business ventures include Liz Earle Wellbeing, a high-quality quarterly magazine focused on food and living well, and Liz Earle Fair and Fine, an award-winning range of ethically sourced, Fairtrade gold and silver botanical jewellery.

In 1995, Liz co-founded the Liz Earle Beauty Co., now owned by Walgreens Boots Alliance. She finally left the beauty company in May 2017. In 2007, Liz Earle was awarded an MBE for her services to business and she has also received an Honorary Doctorate of Laws from both Portsmouth University and Staffordshire University.

Liz was a founder of the Guild of Health Writers in 1994 and FLAG, the Food Labelling Agenda, which campaigned at government level for clear, comprehensive and meaningful food labelling. She is an ambassador and advocate for The Soil Association, The Sustainable Food Trust, Love British Food, The National Eczema Society, The National Osteoporosis Society, The Prince’s Trust, The Centre for Social Justice and Restart Africa, as well as a Patron of ACE Africa.

In 2010, Liz founded the UK charity, LiveTwice, to offer opportunity to the disadvantaged, operating both in the UK and overseas.

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