Luke cut his marketing teeth working for a successful UK-based internet service provider marketing technology and internet solutions for businesses. Luke also ran his own marketing consultancy that specialised in digital marketing, B2B marketing and marketing strategy.
In 2011, having spent three years and nearly £100,000 – loaned from a mixture of friends and family – in construction, he and his business partner Darren Westlake launched online crowdfunding platform Crowdcube, to much noise from the media.
Launched as one of the first such platforms in the UK, Crowdcube has grown into a true leader in the sector and a byword for UK crowdfunding in general. 2013 was another landmark year for the company, as the founding duo oversaw £12.4m raised across 54 separate successful pitches; a staggering increase of 562% from 2012, and more than the platform had facilitated in its entire existence up to that point.
Crowdcube is also a pioneer of the thriving global crowdfunding movement, becoming a founding member of the international Crowdfunding Accreditation for Platform Standards (CAPS) programme and the Next Generation Finance Consortium – which helps entrepreneurs to access alternative sources of finance.