People’s Champion finalist 2016: Cubitts

With a mission to “to dress the world in better spectacles”, it’s easy why this start-up has enjoyed success - But does it get your People's Champion vote?

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:
  • Shane Donnelly

Start-up name: Cubitts
Founder: Tom Broughton
Started in: October 2013
Based in:
London
Business description: Design, manufacture and retail handmade glasses

Shortlisted category:

Retail Business of the Year

The Cubitts story:

Utilising modern technology to “revive the UK’s legacy in spectacle craft”, Cubitts designs, manufactures and retails handmade spectacles, sunglasses and related accessories.

Combining modern tech with traditional custom craft, the London-based start-up claims to be the first in the world to produce 3D printed metal bridges, and offers full made-to-measure bespoke services, thorough eye examinations, repairs and adjustments.

Indeed, founder Tom Broughton’s obsession for product and quality has seen the brand featured in the likes of Vogue, The Guardian, Time Out, The Telegraph, GQ, and Elle to name but a few.

Despite starting out as a solely online business, the company’s fast growth has allowed it to open four retail stores in central London in a little under two years, with premises in Soho, Borough, Spitalfields and King’s Cross.

Why Cubitts made our shortlist:

Combining modern tech with traditional craft, Cubitts' exceptional attention to detail and bespoke offering have ensured it is on course for a six-figure turnover this year. Claiming its mission is to “to dress the world in better spectacles”, it’ll be all eyes on Cubitts for 2017.

Where to find out more about:

Website: www.cubitts.co.uk
Twitter: twitter.com/CubittsKX

Shane Donnelly

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