People’s Champion finalist 2016: FanFinders

The tech-start up offers brands “genuine connections and unparalleled consumer insight” through its network of membership clubs.

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Start-up name: FanFinders
Founders: Alec Dobbie, Raphael Marsh, and Nick Hadfield
Started in: December 2013
Based in:
Business description: Connecting businesses with their target demographic

Shortlisted category:

Lean Start-up of the Year 

The FanFinders story:

Offering brands “genuine connections and unparalleled consumer insight” through its network of membership clubs, FanFinders was launched in December 2013 by Alec Dobbie, Raphael Marsh, and Nick Hadfield.

Referred to by the founders as “the perfect value exchange”, consumers join relevant groups within the site where brands then engage with them.

Promising never to sell its members’ data, FanFinders say users control and choose which brands and promotion to redeem and engage with, making such connections “truly genuine”.

Once such club is Your Baby Club, which it has claimed is now the fastest growing parenting club in the UK – signing up 50,000 new members per month.

Since its inception, Your Baby Club has worked with the likes of Ella’s Kitchen, Nuby, Mam UK, Summer Infant, Asda, Mothercare, Babies R Us and Amazon.

Your Baby Club has also received praised from The Mail on Sunday, Mother & Baby magazine and was featured as website of the Week in The Sun.

Why FanFinders made our shortlist:

Entirely bootstrapped, the start-up expects to generate a seven-figure turnover for 2016 and signed up one million members to Your Baby Club in just two and a half years, a feat that took some rivals nearly a decade.

Where to find out more about fan finders:


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