People’s Champion finalist 2016: Lifeline24

Lifeline24 ensures help is always on hand for the elderly and disabled with its personal alarm service. Will it be your People's Champion?

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality.
Written and reviewed by:

Start-up name: Lifeline24
Treena and Simon Budd
Started in:
October 2013
Based in: 
Business description:
A low-cost security and personal alarm service for the elderly and disabled

Shortlisted category:

Lean Start-up of the Year

The Lifeline24 story:

A husband and wife team, Treena and Simon Budd launched Lifeline24 in October 2013.

Supplying personal pendant alarms and keysafes for the disabled, frail and elderly, users are monitored from its UK-based emergency response call centres 24 hours a day.

Adopting a slightly different approach to competitors, Lifeline24 doesn’t employ salespeople but rather relies on word of mouth and recommendations from friends, family, carers and healthcare professionals.

Equipment is rented out to customers, who are then charged a monthly (£12.49 per month) or annual (£128 per year with two months free) monitoring fee depending on their needs.

To date, Lifeline24 has supplied over 6,000 customers with its personal alarms; a figure that should ensure its turnover will more than double for 2016.

The success of the service has meant Lifeline24 has expanded its team to 30 employees, almost tripling its previous number of employees. Having recently launched in Ireland, the founding pair have now set their sights on Australia and the US.

Why Lifeline24 made our shortlist:

Providing a valuable and potentially lifesaving service, Lifeline24’s real value comes not with its price, but with the knowledge your loved ones are never far from help.

Where to find out more about Lifeline 24:


Written by:

Leave a comment

We value your comments but kindly requests all posts are on topic, constructive and respectful. Please review our commenting policy.

Back to Top