People’s Champion finalist 2016: Pip & Nut

In the midst of the health food craze, Pip & Nut is achieving growth way beyond that of its competitors. Does it get your People's Champion vote?

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:
  • Shane Donnelly

Start-up name: Pip & Nut
Founder: Pip Murray
Started in: 2015
Based in: London
Business description: All natural nut butter brand

Shortlisted categories:

Product Business of the Year, Women in Business, Young Entrepreneur of the Year

The Pip & Nut story:

A marathon enthusiast, Pip Murray would regularly eat peanut butter after training as its high levels of protein and healthy fats would aid muscle recovery. Spotting a gap in the market for a more natural product with a younger demographic in mind, Murray founded Pip & Nut and launched her almond nut butters in January 2015.

Aiming to be “the nations’ favourite health food brand”, Pip & Nut sells six different flavours and is available in 250g jars, 30g squeeze packs and 1kg tubs – with plans for exciting new product development in 2017.  Unlike other brands, the high protein spreads are devoid of refined sugars and palm oil, as well as e-numbers, preservatives and additives.

Achieving 500% growth on 2015, Pip & Nut is now the fastest growing butter brand in the UK market and is stocked in 2,500 stores including Sainsbury’s, Holland & Barrett and Fortnum and Mason’s.

The business recently started exporting to Ireland, with plans to roll out in the Nordics, Netherlands and UAE in the not so distant future.

Why Pip & Nut made our shortlist:

Achieving amazing growth both in sales and social media following (Pip & Nut is tagged approximately 1,200 times a month on Instagram), this year could be the year for Pip & Nut and its inspiring female founder Pip Murray.

Where to find out more about Pip & Nut:

Website: www.pipandnut.com
Twitter: twitter.com/pipandnut

Shane Donnelly

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