Startups Business of the Year 2010

Naked Wines

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Naked WinesJudges’ comments:

Naked Wines has enjoyed phenomenal growth both in sales and registered customers, and gained tremendous brand recognition in just two short years through its clever use of social media marketing, word-of-mouth and celebrity endorsements.

The judges recognised the enormity of this achievement in such a competitive marketplace and commended founder Rowan Gormley and his team not only for the commercial success of the company, but for the business’ mission to fund other independent businesses. The company funds the wine producers themselves, to help them develop their own ventures.

So far, Naked Wines has enabled 22 winemakers to set up their own operations, strengthening the retailer’s own product range while simultaneously supporting other new businesses. At a time when government is waxing lyrical on the importance of an enterprise-led recovery, Naked Wines is certainly doing its bit, both for its army of loyal customers, and the wider business community

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