Balthazar Fabricius: Fitzdares

Focus: Bookmakers

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Balthazar Fabricius, 29
Company
: Fitzdares
Web: www.fitzdares.com

Priding itself on the ability to offer a tailored service for the “discerning gambler”, Fitzdares prioritises discretion and boasts the best odds. New members are welcomed by word-of-mouth referrals to preserve the members' club-style exclusivity it offers big spenders who want to have a flutter. Fabricius had the idea while working at Ladbrokes, where he noticed the high-street bookies were becoming increasingly comfortable with guaranteed low margin products. Fabricius on the other hand, who famously lost a £50,000 private bet with co-founder Zac Goldsmith, accepts that to win big sometimes you have to lose big. Not that he seems to be losing much. Fitzdares turned a £5m profit on a £89m turnover in the last 18 months

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