Dan Shrimpton: Peppersmith

The company using natural ingredients to cause a stir in the confectionery sector

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Dan Shrimpton, 34
Company: Peppersmith
Web: www.peppersmith.co.uk 

Confectionary isn't an easy market to break into. But despite the dominance of conglomerates in the area, Dan Shrimpton and co-founder Mike Stevens have launched a range of mints, gum and sweets which differentiate themselves by being made from natural ingredients and by being the healthiest option on the market. The mints and gum are even accredited by the British Dental Health Foundation, as they help reduce the risk of plaque and tooth decay.

The co-founders were two of Innocent Drinks' earliest staff, which may explain their bravery in the face of huge competition, and they have managed to get their products into around 2,000 stockists. They have also started their international expansion, trading in Holland and Australia already.

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