Daniel Drury: WebAbacus

Focus: Web analytics

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality.

Daniel Drury
Company: WebAbacus

When John Lewis, Johnson & Johnson, Samsung and TNT rely on the same business to make sure they’re making the most of their web investments, you know it’s doing well. Launched in 2001 as a stand-alone company, Drury was hired to run it, increasing revenues from £425,000 last year to £1.2m this. The technology identifies the most productive and profitable parts of clients’ sites as well as their failing areas. A 50% rise is predicted next year following venture capital and private investment of £1.2m last year. Drury has pedigree too, having previously set up and run another software business, Cognition Consulting, straight out of university in 1993, which he sold seven years later for £5.3m just prior to the dot com collapse.

2016 update:

Drury left WebAbacus at the end of 2004 when it merged with The Usability Company to create Foviance. He remained as a shareholder until August 2015 when it was purchased by EY. Since 2005, the entrepreneur has been a partner of research and consultancy group Bowen Craggs & Co since 2005. During that time he has overseen the growth of its network to more than 500 members in 26 countries and its client base to include more than 75 global 500 corporations including Shell, Total, Unilever, Nestl and KPMG.

Leave a comment

We value your comments but kindly requests all posts are on topic, constructive and respectful. Please review our commenting policy.

Back to Top