Elliott Zissman: Totally Fitness

Focus: Fitness equipment retail

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Elliott Zissman, 32
: Totally Fitness
Web: www.totallyfitness.co.uk

Starting in 2002 as www.totallyfitness.co.uk, Zissman has taken fitness equipment to the streets with six stores and plans for many more. Turnover for the London-based business looks set to hit £5.5m in 2007. Contracts include schools, hotel chains, BP and Harrods, and the business has rented to the likes of Robert De Niro, Julia Roberts and Andre Agassi.

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