George Graham and Henry Graham: Wolf and Badger

Giving up-and-coming designers exclusive, yet cheap, retail space

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George Graham and Henry Graham, 26 and 31
Company: Wolf and Badger

Brothers George and Henry Graham opened their first boutique, in trendy Notting Hill, in February 2010. Within a matter of months it had been named one of Britain’s best boutiques by Vogue and picked by Time Out as the sixth best shop in London. The stir it caused in the retail world was due to its unique offering.

The business provides fully serviced retail space to new, carefully chosen, designers for over a month – all for the same price as a weekend stall at London’s Portobello Market. Wolf and Badger receives 10% of sales and also offers retail and merchandising consultancy services to supplement revenues. A syndicate of angel investors has put £800,000 into the venture, and the brothers expect to see a turnover of over £1m next year.

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