Harjeet Johal: Underfivepounds.com

Focus: Online retail

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Harjeet Johal
: 26
Company: Underfivepounds.com

The explosion of online retail has provided a number of niches and Johal has exploited a relatively simple one – selling clothing priced £5 or under. Sourcing products from China and India, Johal launched an effective marketing push following the website’s launch in 2004, fronted by Coronation Street actress Shobna Gulati. The Nottingham-based entrepreneur claims he’s “not panicked” by competition from high street stores such as Primark and New Look and a turnover of more than £5m for this year suggests his confidence is well placed.


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