Laurence Collins: activ8 intelligence

Focus: Artificial intelligence

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Laurence Collins, 35
Company
: activ8 intelligence
Web: www.a8i.co.uk

Set up in 2005, the company has pioneered predictive analytics in HR. Its software profiles job candidates, using factors such as personality and previous experience. In 2006 the firm beat 360 others to win a DTI / BT Technology Innovation Award. Client Legal & General has increased “good hires” from 43% to 84%, saving around £10m over three years. The firm has now raised £1m through debt financing from the Royal Bank of Scotland, investment from the East Midlands Regional VC Fund and private individuals, including Egg founder Paul Gratton.

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