101 British tech start-up ideas that caught our eye

They say the best way to predict the future is to invent it. Find out more about the latest up and coming British tech ideas and get inspired…

Thinking of starting a business? Well, look no further than the British tech industry.

With estimates from the National Institute for Economic and Social Research (NIESR) that there’s well over 270,000 businesses operating in the digital economy, you’ll be in good company if you’re bitten by the tech bug.

From edtech to gaming, health & beauty to travel, every industry you can think of is rife for disruption with modern day millennials and digital natives craving convenience at their fingertips.

Think you have an idea? Or still waiting for that lightbulb moment? We’ve compiled a list of 101 British tech business ideas to help inspire you!

Browse the list below or jump to the sector that piques your interest.

Adtech Entertainment & leisure On-demand
Business support Fintech Retail
Data Gaming Property
Design & web development Health & Beauty Social
Digital marketing & intelligence HR Travel
Edtech Marketplaces Video




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Having previously worked with the likes of U2 and Sinead O’Connor, music producer Tim Hegarty became increasingly frustrated with the lack of a viable income for songwriters. While producing an album for Bath band DERRY alongside Alex Pilkington, the pair came up with the idea for Bagzit. Encoding any form of broadcast audio with a special digital code, Bagzit enables brand-to-fan 360 interaction directly via mobile which allows for monetising opportunities for musicians. Read more about Bagzit here.


It’s vital for modern brands to engage with the millennial audience, but, according to Fanbytes, advertising to this core market is broken. Timothy Armoo and Ambrose Cooke’s company helps brands increase their awareness to millennials – driving sales, subscriptions or downloads – by collaborating with social media influencers on platforms such as YouTube, Instagram, Snapchat and Twitter. In turn, influencers can monetise and grow their audiences.


London adtech start-up wayve’s 360 degree advertising platform claims to “re-define the end-to-end advertising workflow process”, by enabling creative agencies, publishers and media agencies to create, distribute and monitor their campaigns across any device. wayve works with The Financial Times, Bloomberg and Business Insider. Launched by Jamie Parker, founder of creative digital agency Kodu, wayve secured £300,000 seed investment in September to put its expansion plans into motion.


Frustrated with the way desktop formatted adverts didn’t translate well to mobile, serial tech entrepreneurs Jamie Estrin and Jerome Fitzgibbons decided the industry was due an update. Their solution was Zapp360, a real-time, mobile advertising platform allowing advertisers to create more targeted content by delivering messages via a scrolling text bar. With links to web pages, app downloads or videos, consumers are engaged and more likely to click through.

Business support

Comuzi Software

“Built by entrepreneurs for entrepreneurs”, Comuzi Software aims to help small businesses with their cloud communications and telephony software. Founded by Alexander Fefegha, Akil Benjamin, Richard Fagbolagun and Maciej Jerdzejewski when they were all just 20 years’ old, their success proves their heads are anywhere but the clouds.


Striving to “turn people’s great ideas into incredible products and services”, Maulik Sailor, Vikas Agarwal, Ruchit Jani and Prakash Pilley founded Innovify. Describing itself as a new breed of start-up foundry and technology incubator, the start-up seeks to address the ‘missing gap’ which causes so many new businesses to fail. Read more about Innovify here.


Having sold his first start-up for £7m, which he founded at Leeds Met University, Daniel Keighron-Foster was itching to get back into the cloud business. So, after a three-year break, he did just that and founded Steamhaus – a cloud consultancy. Personally investing £500,000 himself, Keighron-Foster aims to provide businesses with a cost-effective and scalable hosting solution.

The Crowd

Headed by the former CEO of YO! Group and based in Chancery Lane, The Crowd is an events company-turned-digital platform that helps support the UK’s business community. Having built up a network of 10,000 corporate sustainability experts through its extensive events programme, founders Ben Patten and Jim Woods launched ‘The Curve’ in April 2015; an online database where companies share their investment data for critical natural resources.


Aiming to ‘democracise entrepreneurship’, Toucan connects aspiring entrepreneurs with world class business mentors in an effort to level the playing field and help turn business ideas into a reality. A digital platform, users simply pitch their ideas online before benefiting from whole host of experts.



Data is a vital resource in the digital age, but many businesses lack the capacity to optimise it. Using their combined experience in digital advertising and direct marketing, Jamie and Katherine Riddell started Birdsong: a pay-as-you-go social media analytics platform that lets brands harness crucial insights into their followers on Twitter, Facebook and Instagram. The Suffolk start-up now boasts more than 7,000 users across 150 countries.

Company Check

Finding information on potential suppliers, customers or partners can be of vital importance to a business, but for small businesses this data has previously been expensive and inaccessible. Company Check was founded to level the playing field: a business information website allowing users to carry out due diligence, credit checks and research. Today the company claims to be the largest single source of data on UK companies.


Based in Peterborough, Datify is a data-driven digital marketing company and brain child of Adam Mason and Ben Harper. Having previously worked as head of search for a digital marketing agency and a social media manager respectively, the pair specialise in search, social media, paid advertising and data analysis. Read more about Datify here.


With more than 10 years spent working in performance marketing and product under his belt, Matt Wheeler had plenty of experience securing customers – experience he drew on when launching his own start-up Driftrock. The London-based firm uses real-world data to help brands target consumers at the perfect time: taxi ads when it’s raining, sun glasses when it’s sunny. Wheeler claims some clients have seen a 40% increase in conversion rates with varying weather conditions, so targeting these peak times can be vital.

Design & web development


Recognising that small businesses were extremely reluctant to either build or pay huge sums for an app, Nick Barnett and David Mannl founded Appsme. An online app builder, Appsme aims to help smaller firms create mobile apps “quickly, easily and cost-effectively”.


With high-end technology traditionally very expensive and complicated, Chris Elsworthy and Kenneth Tam’s Bristol-based product development company CEL seeks to make the latest technology affordable and accessible for ordinary consumers to use at home. The business raised nearly £300,000 in a Kickstarter campaign to launch its 3D printing product the Robox 3D. Read more about CEL here.


Despite being a highly collaborative discipline, software development lacked a modern discussion platform. Having spent seven years in project and product management at Skype, Mike Bartlett was well placed to solve the problem. Alongside Andrew Newdigate he created Gitter, an online platform for software developers to discuss technology. The site, which raised £1.45m last October, has 200,000 registered users across 30,000 public chat communities. Read more about Gitter here.

Magnetic London

Founder of Magnetic London Kaan Aydogmus doesn’t believe that print is dead, in fact, he thinks it’s evolving. Magnetic London is a design agency that “blends the boundaries between print and digital” by using technology such as augmented reality and video catalogues. Based in London, with offices in Istanbul, this start-up is giving brands a unique way of communicating with their consumers.

Smart Little Web

For the inexperienced, building a website can be extremely difficult and time-consuming. There are countless website builders available, but cloud-based Smart Little Web claims to act as a marketing expert, web developer and designer and SEO consultant rolled into one. The 100% bootstrapped business was founded by Chris John and Joel Calliste who previously ran a software consultancy called Jelerang.

Space 48

Having set up his first start-up back in 2005, serial entrepreneur Jon Woodall founded e-commerce development business Space 48 in 2008. Helping businesses with development, design and digital marketing, Space 48 also holds the title of Google Partner meaning it’s trusted and certified by Google for following its best practices.


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