Founder: Sophie Croydon
Website: www.rentyourrocks.com

Rent Your Rocks provides online diamond jewellery hire, giving women the opportunity to rent pieces for as little as £50 per week. Sophie came up with the idea while preparing to take over management of her family’s retail jewellery business, now in its 175th year of trading. She realised that usually, only celebrities and the superrich had access to short term rentals of diamond jewellery. With Rent Your Rocks, things are changing. The company has already been chosen by The Times as ‘a business to watch’, and was approached by the BBC to appear on Dragons’ Den. Rent Your Rocks has also worked with the TalkBack Thames production team in connection with the hugely popular X Factor.