68. BookingBug

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Founders: Glenn Shoosmith and Gregory Bockenstette
Website: www.bookingbug.com

A frustrating afternoon spent trying to book a squash court served as inspiration for BookingBug. A web-based booking system for service businesses, from hairdressers to wedding photographers, BookingBug distributes time and availability to multiple websites through an affiliate model that can be tailored to individual business needs. The aim of the product is to provide service businesses with the kind of online traction that previously only benefitted those selling tangible goods. BookingBug also has six live affiliates including Brownbook, Trusted Places and the School of Everything.

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