80. Family Fridge

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Founder: Lex Deak
Website: www.familyfridge.co.uk

After receiving a Facebook friend request from his mum, Lex realised the social network wasn’t the most appropriate place to interact with immediate family online. In response he set up a company offering online space to help families better organise and connect their households. The company, which featured on the Dragons’ Den Online programme, generates income through affiliate sales. Lex believes Family Fridge has significant potential as a marketplace for motoring, insurance, groceries and entertainment companies.

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