90. Provisional Marmalade

Providers of low-cost insurance for learners to practise in a family car without risking the no claims bonus of the car owner

Founders: Nick Moger, Crispin Moger, Nigel Lacy
Website: www.provisionalmarmalade.co.uk

Provisional Marmalade is a spin out from Young Marmalade, the combined car purchase and low-cost insurance scheme for young drivers set up by father and son duo Nick and Crispin alongside family friend Nigel. Provisional Marmalade provides low-cost insurance for learners to practise in a family car without risking the no claims bonus of the car owner.

The company’s highlight of 2010 has been a joint venture with Halfords promoting the insurance inside every set of L Plates – possibly the most obvious sales platform ever!

Startups 100 by Startups.co.uk