95. Girl Meets Dress

Girl Meets Dress is a new online dress hire service, featuring designer brands

Founders: Anna Bance and Xavier de Lecaros-Aquise
Website: www.girlmeetsdress.com

Anna’s background in fashion magazines, celebrity styling and fashion PR, where she was involved in borrowing and lending collections for fashion shoots and celebrities, sparked the idea for Girl Meets Dress. Xavier, with a career in investment banking and a catering start-up behind him, adds business acumen to fashion flair. The company’s premise is that every woman should have the option and freedom to borrow a fabulous dress for a party instead of buying something they’ll only wear once. Girl Meets Dress was launched in January 2009 and looks set to conquer the women’s wear hire market.

Startups 100 by Startups.co.uk