99. Well Seasoned

The high quality, ethical pesto brand introducing seasonality to the British appetite

Founder: Alex Melrose
Founded: September 2011
Website: www.wellseasoned.co.uk

In this digital new millennium, how apt that the idea for a consumer brand should develop off the back of a blog. Believed to be the first food range to do so, what began as a tribute to seasonal eating has grown into a unique range of 100% British pestos, which include feature ingredients (such as roasted beetroot, mushrooms and wild garlic) that rotate with the seasons.

A runner-up at the 2011 Observer Ethical Awards, the fledgling business is now pursuing its first contract with a national retailer – and has no shortage of ambition. The five-year plan is to become Britain’s leading ethical food brand, with a portfolio of different food types and add-ons, including books and event catering.

Startups 100 by Startups.co.uk