84. Digital Voices

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Founder: Jennifer Quigley-Jones
Founded: 2017
Website: www.digitalvoices.co.uk

The rise of YouTube has been one of the defining media trends of the past two decades, with audiences flocking to watch content produced by a new generation of creative video makers. Digital Voices, a specialist marketing agency, allows brands to tap into the tastes of this new generation, helping its clients to work with YouTube creators to produce compelling sponsored content.

Unsurprisingly, it was founded by a former YouTube employee. Jennifer Quigley-Jones left Google (YouTube’s parent company) in 2017 and started Digital Voices with £500 in her business account. Three years later, the company has an annual turnover of £1m, and has become the go-to agency for brands that want to reach YouTube’s huge audience.

The key to its success is simple – Digital Voices is an unashamed specialist, it focuses on YouTube, and knows it inside out. The team of nine has an average age of 25 and everyone is either a YouTube creator, ex-YouTube employee, or YouTube obsessive. This gives the company an unparalleled insight into what people want to watch, and what creators want to make.

All clients are guaranteed organic results and these are achieved through bold creative campaigns, like funding vloggers travelling up and down the UK to promote Trainline’s mobile app, or sticking YouTuber Tom Scott in a centrifuge to plug the RAF.

A dynamic startup that’s perfectly placed to take advantage of the new media landscape, expect Digital Voices’ star to continue to rise.

Alec is Startups’ resident expert on politics and finance. He’s provided live updates on the budget, written guides on investing and property development, and demystified topics like corporation tax, accounting software, and invoice discounting. Before joining, he worked in the media for over a decade, conducting media analysis at Kantar Media and YouGov, and writing a wide variety of freelance pieces.

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