87. DAME Henry Williams September 28, 2021 2 min read Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Founders: Celia Pool and Alec MillsFounded: 2018Website: www.wearedame.coPeriod plastic is now the fifth most common type of plastic to wash up on European beaches. In the UK alone, 1.3 billion tampon applicators are thrown away every year.Founded by Celia Pools and Alec Mills in 2018, DAME is the startup helping women switch to a kinder, more sustainable sanitary alternative.In January 2019, it launched what it claims is the world's first reusable tampon applicator. Designed by medical engineers using ‘self-sanitising technology’, DAME says its product can help a woman save 12,000 single-use applicators over her lifetime.And that’s not all. DAME also sells a range of 100% organic cotton tampons. Unlike many tampons, which contain synthetics such as pesticides and chlorine (which can leak into a woman’s body as well as the environment), DAME’s tampons are toxin free, hypoallergenic and biodegradable – and all its packaging is either reused, reusable, or from recycled resources.What really impresses us about DAME is that it’s also committed to changing the conversation around periods. Rather than the narratives of shame, fear, and discretion pushed by mainstream brands, DAME wants to normalise periods and create a product that women are proud to own.What’s more, it’s a certified B Corp, which means it meets the highest environmental and ethical standards. And, in October last year, it was certified as the UK’s first Carbon Neutral Plus brand, and now offsets its carbon emissions twice over.Whichever way you look at it, DAME is a business that’s truly aiming to be a force for good – and, at the moment, that’s the kind of business the world needs more than ever. Share this post facebook twitter linkedin Henry Williams Content Manager Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.