46. Mindful Chef

Founders: Giles Humphries, Myles Hopper, Robert Grieg-Gan
Founded: 2015
Website: www.mindfulchef.com

The idea for Mindful Chef was born, as many great ideas are, from a clear need experienced first-hand – Giles Humphries, Myles Hopper and Robert Grieg-Gan were leading busy professional lives, and needed quick access to convenient, fresh, nutritionally-balanced food to fit their busy schedule.

Using quality ingredients from British Farms, Mindful Chef’s recipe boxes come with carefully pre-portioned ingredients, and serve a very broad range of dietary requirements. There’s even a line of healthy frozen meals, and smoothies, for added convenience.

The Mindful Chef founders believe that consciously fuelling your body with nutritious food is essential for a happy and healthy life, but their quest for mindfulness doesn’t stop there; as a business, it takes a mindful approach to every stage of the process, from the suppliers, to packaging, and workplace ethos.

A certified B-Corp, Mindful Chef has also partnered with food charity One Feeds Two to donate one school meal to a child living in poverty for every meal purchased. It’s currently the only recipe box service to offer this ‘one for one’ charity model, and has donated over 2.5 million meals to date.

So what’s next for Mindful Chef? Becoming the first entirely plastic-free recipe box, an ambitious goal it plans to achieve by the end of this year.

Loved by time-poor professionals, health-conscious parents and celebrity athletes alike, this is the third consecutive year Mindful Chef has featured in the Startups 100, and it’s showing no signs of slowing down.