61. Yoke Network

Founders: Jide Maduako and Mustafa Mohamed
Founded: 2018
Website: www.yokenetwork.com

TikTok hit the world’s phone screens with a stunning popularity, keeping a whopping 800 million users entertained worldwide. Yoke Network founders Jide Maduako and Mustafa Mohamed saw the potential in the power of TikTok influencers, and started their own influencer marketing network in 2018.

In just two years Yoke Network has built the world’s largest TikTok influencer network outside of TikTok itself. It uses this network to provide marketing services for advertisers looking to collaborate with TikTok influencers.

It’s a match made in heaven – advertisers get to enjoy the benefits of working with a network of over 2,000 TikTok influencers, while receiving tracked and tangible results for their marketing campaigns.

Influencers get paid on a pay-per-results model, meaning the sky’s the limit in terms of how much they can earn through their campaigns.

These influencer campaigns are managed through Yoke Network’s Influencer app – with a network of over 2,000 TikTok creators, the total audience reaches beyond 600 million. You can understand why that’s a tempting prospect for any ambitious advertiser!

Yoke Network is leveraging a powerful media platform to fuel the growth of other brands and apps – its clients include Pretty Little Thing, Shpock, and the Airbrush app, which successfully broke into the Top 20 of the UK App Store after Yoke Network’s influencer campaigns.

Yoke Network’s performance influencer marketing has benefits on both sides. Mobile brands see big results, and influencers get access to products their followers will love. In the middle of it all is Yoke Network, bridging the gap between advertisers’ needs and influencers’ potential – TikTok certainly doesn’t seem to be slowing down, and neither does this savvy startup!