Digital Business of the Year Finalist 2013: Affectv
Helping to improve the internet by making advertising more relevant.
Affectv is helping to improve the internet by making advertising more relevant. By understanding the content people are interested in, and who they connect with socially, it enables publishers and advertisers to serve more relevant ads to people, and explain to the user why they’d be interested in that message.
Before Affectv, advertisers were unable to understand a consumer’s interests and social connections holistically, at scale. The future of marketing will feature socially endorsed ads to add validity and increase engagement – Affectv’s solution enables all publishers and advertisers to do this, making the internet more relevant for the consumer.