Mobile Business of the Year Finalist 2013: EVRYTHNG

EVRYTHNG is a ‘Web of Things’ software company, helping manufacturers connect directly with customers and partners through their own products, using smartphones and intelligent identities for physical products on the web. Consumers can, in effect, friend their stuff and ‘check-in’ to the things they buy and use to unlock content, rewards and interactive brand experiences.

The technology at the heart of making products smart is the EVRYTHNG Engine, which turns any physical thing into a channel for personalised digital services, one-to-one communications and ongoing relationships, tied to transactions. This helps world-leading brands get closer to their customers and access real-time data analytics about how their products are being made, sold and used.