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People’s Champion 2014



Start-up name: Pobble
Founders: Jonathan Smith, Henry Smith, Simon Blower, Tom Garbutt
Started in: 2013
Based in: London
Business description: Online platform in which children can have their writing critiqued by a global audience 

The EdTech – education technology – market is beginning to take off in the UK. Estimated by venture capital database CB Insights to be a $1 trillion global market, it’s little wonder Startups.co.uk readers saw the potential in Pobble, polling thousands of votes to take the People’s Champion title. Pobble

But the appeal of the online platform for children to safely share their writing with a worldwide audience for free – and get feedback and encouragement – undoubtedly goes far deeper.

As chair of the judges and Startups.co.uk’s founder David Lester said: “Congratulations to Pobble for a great win. Not only does this business have excellent growth and a strong revenue model, it also has the potential to genuinely impact children’s literacy skills worldwide.”

Started by three passionate teachers, the platform has played host to 15,000 child authors and has attracted more than three million views across over 190 countries.

Earlier this year the company raised £170,000 via funding site Crowdcube earlier this year, won a place on the British Library’s EU-funded Innovating for Growth Programme, and was shortlisted by the association for ICT in education in the NAACE Global Impact Award.

With the People’s Champion title in the bag too, 2015’s shaping up nicely for the Harrogate-based company.


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