People’s Champion finalist 2016: Netduma

This Bedfordshire-based start-up helps combat lag and internet congestion. Do you think it’s a worthy People's Champion winner?

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:
  • Shane Donnelly

Start-up name: Netduma
Founders: Iain Fraser and Luke Barlow
Started in: 2011 (launched 2014)
Based in: Luton
Business description: Router software

Shortlisted categories:

Export Business of the Year, Lean Start-up of the year 

The Netduma story:

Whether you’re streaming a match, watching a film on Netflix or blowing people up on Call of Duty, nothing is more frustrating than a stuttering internet connection.

Founded by Iain Fraser and Luke Barlow, Netduma aims to put a stop to the congestion and lag caused by excessive bandwidth use. The answer? Its bespoke software which installs directly on to your router.

The router extension creates better internet efficiency by eliminating the usual queues and connection issues that occur when too there many devices are connected to the internet in one household or office.

Specifically for online-gamers, Netduma’s ‘geo-filter’ feature also allows players to set the maximum distance they are prepared for their game’s connection to travel from home, a feature completely unique to the Netduma R1.

The Bedfordshire-based start-up already sells to thousands of customers in 75 countries around the world, with the US accounting for 50% of demand alongside strong sales in Germany, France, Spain and the Middle East.

Why Netduma made our shortlist:

Entirely bootstrapped, Netduma rapid overseas expansion proves they’re game when it comes to delivering an all-round better internet experience free from congestion. Not only that, the tech start-up some exciting partnerships in the pipeline with YouTubers who have a large influence in the gaming world – which could promote the product to millions.

Where to find out more about Netduma:

Website: www.netduma.com
Twitter: twitter.com/NETDUMA

Shane Donnelly

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