People’s Champion finalist 2016: Primal Pantry

The first range of snack bars for people on a Paleo diet and now selling in 26 countries worldwide. Does it get your vote?

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Start-up name: Primal Pantry
Founders: Suzie Walker
Started in: February 2014
Based in: Maidenhead
Business description: Range of snack bars for the Paleo diet

Shortlisted categories:

Export Business of the Year, Women in Business Award

The Primal Pantry story:

At Startups we’ve previously highlighted the opportunity that’s there for creators of ‘free-from’ food and drink products and Primal Pantry’s Suzie Walker was quick off the mark.

With a 2013 Mintel Report highlighting the rise of the Paleo diet, nutritionist Walker had her cold-pressed fruit and nut snack bar products on the shelf in early 2014.

In an impressively short space of time the company has managed to secure sales from 26 countries worldwide and quickly gained a reputation in the fitness and healthy eating market.

Pursuit of its mission to “provide delicious and nutritious bars, which can fully complement a clean eating lifestyle, free of grains, dairy, refined sugars and vegetable oils”, has led to Primal Pantry hitting numbers to stimulate the salivary glands.

From a launch offering of three bar flavours to five today, high-protein bars, and a multi-bar pack, Walker has new products in the pipeline. But, says the company, “you’ll never need more than two hands to count the ingredients in our bars” and there will “never be any hidden surprises”.

Why Primal Pantry made our shortlist:

To launch and extend a product range in the highly competitive snack food market, while hitting big numbers and profitability takes some doing. Suzie Walker’s Primal Pantry gaining listings in Waitrose, Sainsbury’s, Tesco, and Ocado is testament to her creation’s popularity.

Where to find out more about Primal Pantry:


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