People’s Champion Finalist: KweekWeek

Start-up name: KweekWeek
Founder: Mehdi Nayebi and Tina Mashaalahi, 31 and 30
Started in: 2012
Based in: London
Business description: Discovery events platform

The KweekWeek story:

After spotting a gap in the market in the ‘solomo’ space (social, local, mobile), co-founders Mehdi Nayebi and Tina Mashaalahi launched London events platform KweekWeek to ensure Londoners never miss out on fantastic events again. 

Billed as a “one-stop shop for event organisers and a personal concierge for event attendees”, KweekWeek allows event hosts to showcase and sell tickets to a range of events through a real-time dashboard. Event attendees can then use the ‘discovery platform’ to find tailored events based on their personal preferences and social cues, as well as following their favourite event organisers.

The fast-growing platform, which is available on web, iOS and Android, has clearly found a rapt audience; since launching last year, the site has powered in excess of 10,000 events and sold over 150,000 tickets.

Claiming to be more ‘holistic’ than rivals like Eventbrite (who recently closed a $60m funding deal), the KweekWeek founders are confident its dual focus on both event hosts and consumers will allow it to ultimately generate more sales – by specifically matching events to attendees.

Having just secured $3.2m funding from a number of angel investors, the ambitious start-up now has its sights set on international expansion – with plans to launch in New York and other European cities.  

Why KweekWeek made our 50:

With a growing trend of curation start-ups emerging, KweekWeek is making waves in the event space with both organisers and consumers alike. Following a recent seed funding round, the ambitious start-up looks set for big things.

Where to find out more about KweekWeek:

Website: www.kweekweek.com
Twitter: https://twitter.com/kweekweek
Facebook: https://www.facebook.com/KweekWeek