People’s Champion Finalist: Smith & Sinclair

Will you vote for the “world’s first cocktail confectionery” to be your Startups Awards People’s Champion?

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Start-up name: Smith & Sinclair
Founders: Melanie Goldsmith and Emile Bernard
Started in: 2014
Based in: London
Business description: Cocktail confectionary

SSlogoheader1Shortlisted category:

Lean Business of the Year

The Smith & Sinclair story:

Originally created in line with a series of adult play themed events, founders of Startups 100 featured Smith & Sinclair quickly realised their unique alcoholic cocktail pastilles had great retail potential.

Classic cocktails such as Gin and Tonic, Mixed Berry, Daiquiri and Whisky Sour have all been deconstructed by self confessed sweet tooth Melanie Goldsmith and curious chef Emile Bernard and turned into 6-8% abv cocktail confectionary.

Currently producing 2,600 pastilles a day, Smith & Sinclair has sold over 180,000 of its boozy treats since launch, working alongside 32 international alcohol brands. With a patent now pending on any solid alcoholic confectionary product, the company will be in a prime position to innovate at the forefront of this exciting new market.

The brand has already secured listings in more than 75 retail outlets across the UK, including Harvey Nichols, Whole Foods and The Conran Shop and has partnered with large-scale events Secret Cinema and the GQ Men of the Year Awards.

Why Smith & Sinclair made our 60:

This truly unique start-up has both created and positioned itself at the forefront of the edible alcohol market. Listed in a number of premium retailers and working with leading global brands, Smith & Sinclair claims its revenue is on track to grow by 300% in its third year of trading.

Where to find out more about Smith & Sinclair: 


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